Hedi Slimane’s arrival at YSL (now newly named Saint Laurent) brought with it a great deal of expectation, his hiatus from the fashion world had seen him successfully forge a career as a photographer, but how would he fair at YSL five years after Dior Homme? Sucessfully it would seem. His new skill set is much apparent in the new Saint Laurent campaigns, which have been quick to put YSL back on the map and breathe a new life into this, most iconic, of brands. With a definitive nod to the aesthetic and brooding youthfulness of a young Yves while still remaining true to the brands commitment to timeless quality, Slimane has lost nothing in his absence.
For me, Slimane can do no wrong, I confess to having always been a fan, but his debut for both men’s and women’s at YSL surely marks the start of true greatness from him with all that such an established iconic fashion house has to offer. Across both Men’s and Women’s fashion weeks combined Saint Laurent has got to be in my top 3, and I can’t wait to see what he does next.